WordPress has become by far the most popular content management system in the world, but perhaps not everyone knows that it was primarily designed as a blog platform.
SEO strategies is one of the basic functions of WordPress, CMS also allows novice webmasters to start a new blog quickly and without much effort.
WordPress currently feeds over 75 million blogs and everyone is trying to find the correct SEO formula and improve search engine rankings.
This isn’t an easy task, but there are many proven methods that can help you improve your blog’s ranking.
We have selected the 10 most important NYC SEO strategies for your WordPress blog continue reading the article to find out!
1. Find out all about your audience
This may sound like old school SEO strategies advice, but it’s actually more relevant than ever. In the age of marketing customization, you just have to learn everything there is to know about your target audience.
We are not talking about standard demographic characteristics such as average age, gender, location and the like. Instead, you need to go deeper into the topic and find out the main interests of your readers: their favorite topics, content formats, writing styles, etc.
This is the only way to create extraordinary content and outperform your niche competitors in the SERPs.
2. Create amazing content
Did you know that 60% of clicks go to the top three websites in search engine results? The power of the first page in Google’s results is so immense that you simply have to create extraordinary content to earn your place among the best performing articles.
If you do the first activity well and find out the preferences of your target audience, it will be much easier to create articles with enough potential to rank high in the search engines.
Do whatever it takes – mix formats, write longer posts, use humor – but never allow your content to be anything but perfect.
3. Create a perfect keywords SEO strategies
Keywords are essential components of SEO strategies blog writing, which means you need to structure a perfect keyword strategy for each post. Our suggestion is to use several tools for keyword research at the same time to maximize the effect of the chosen search term.
4. Attention to technical SEO
Technical SEO is another aspect you need to pay attention to. It’s a complete optimization process, but the two basic parts are mobile responsiveness and website loading speed.
The first task is to make your mobile blog responsive (adaptable to all devices) and at the same time you need to increase the speed of your blog because users expect it to load within two or three seconds at most.
This is where tools like Pingdom or GTMetrix can help you by detecting deficiencies and suggesting ways to improve the speed of your site.
5. Optimize URLs
Most bloggers don’t understand the importance of URL aesthetics. Of course, it’s not a beauty problem but rather a practical problem because search engine crawlers recognize well-structured links much more easily than those with random characters.
6. Optimize for local searches
If your WordPress blog has to do with a specific location, you should optimize it for searches “near me”.
This is important for bloggers who expand their services and perhaps even start selling physical goods in a local store. You can do this quickly by creating an account in Google My Business.
All you have to do is add the correct description and keep all the information about your business up to date.
7. Use SEO plugins that automate the optimization of pages and articles
WordPress is flooded with all kinds of SEO tools, so you have many options to choose from. However, we believe that some plugins are distinguished by quality so we recommend using one of the following:
- Rank Math
- Yoast SEO
- All in One SEO Pack
8. Optimize for voice search
A report reveals that half of all online searches will be voice-based by 2020.
More and more people rely on the voice assistants of Smartphone’s to find the content they need, therefore it is necessary to anticipate the times and optimize blogs for voice search .
The best way to do this is to write highly informative content that clearly answers the questions: who did what, where, when, why and how?
Almost all voice searches begin with one of those questions, so the content must be precise and adequate in order to reach readers who use voice assistants to search for blog posts.
9. Spend time to better manage social accounts
There is no direct correlation between social platforms and search engine ranking, but you should definitely manage social accounts better and try to popularize your WordPress blog in this way.
After all, more followers on social media will likely lead to more website traffic and increase the popularity of your blog in general.
Successful bloggers always add social sharing icons to their websites and guide readers to share their content on Facebook, LinkedIn and other platforms.
10. Create a Sitemap
Just as the word suggests, a sitemap represents the map of your website. You should create one on your WordPress website and send it to Google.
It is a valuable SEO element because it allows both readers and search engine crawlers to understand the structure of the blog and avoid wasting precious time.