What are Backlinks? Why are they part of SEO?

Do you want to get higher position on the Google SERP? So, just perform different activities. One of these activities is the presence of backlinks within the pages which, according to many, seem to be among the first factors influencing Google.

To begin we try to understand what we are referring to when we talk about backlink: a backlink is a hypertext link that connects one page to another and is inserted naturally by a webmaster. It is not only linked to the internal pages of the site: in fact I can decide to insert a backlinks also to an external site.

So, when it comes to links, a distinction must be made between external links (those from external sites) preferred by search engines, and less relevant internal ones (present within the site).

What is their usefulness?

The purpose of backlinks is to give some importance to pages in terms of popularity and authority. As we said earlier, backlinks are links between a recipient page, called a landing page, and another donor page, called a resource page. Through these links, the landing page receives and obtains value from the page from which the link originates.

Once we have received this important information and put it into practice, we try to analyze what are the preferences in terms of links of the various search engines, so that we can try to optimize our site as best as possible, perhaps looking for some trickery.

Factors that influence search engines

1) Age of links

In addition to the distinction made previously between external and internal links, it is also necessary to make a distinction between old and new. The answer between the two seems trivial, but it is not at all, the search engines prefer the former to the latter.

2) Anchor Text

The anchor text is the part of the text that accompanies the backlink. We can insert a link within a page by putting the exact web address (www. seonyc.us) or we can decide to insert a clickable text that leads to our site (Inbound Marketing New York SEO company). The anchor text must be “natural” if it is perceived by Google as forced; this will penalize your positioning.

3) Authoritativeness of the resource

An important element in defining the value of the page is given by the authority and popularity of the resource page, in terms of popularity of the single page and authoritativeness of the domain. If we receive a backlink from the “NYC SEO “, surely Google will notice the importance and authoritativeness of this website and will also start considering your website and your contents.

4) Number of links on the resource page

The algorithm also takes into account the number of links that start from the resource page and arrive at other web pages. Logically, the more links the page contains, the less value they have.

5) Quality of the landing page

For the search engine, the quality of the landing pages of these links is also relevant, that is, if the resource page has links both to our page and to low value sites, the link received will be of little value.

6) Links from multiple resources

One of the most relevant factors are links from different sites. If your website or some pages have backlinks coming from several authoritative sites, this will undoubtedly help your positioning on the search engine.

7) Topical Relevance

The operation through which the algorithm tries to understand how relevant the link is both from the point of view of the topic, and at a semantic level. The more it is in line with the theme, the greater the value assigned.

8) Position of the link on the page

The search engines assign a different weight according to the position of the links on the page. Usually the highest value is given to the links present within the actual content, while the lower one is usually intended for those present in the footer, useful only for the internal navigation of the page.

9) Link form

A link can take different forms, these are the main ones in order of relevance:

  • text links (therefore html with <a href> tag);
  • links within the image;
  • link via javascript;

10) Tag and rel nofollow

Through the tag: <meta name = “robots” content = “nofollow”>,

or of a single link: <a href=https://www.seonyc.us// rel=”nofollow”>NYC SEO< / a>.

We can report to the search engine not to receive value from those pages.

11) Geographical position of the link

Google is also able to detect the geographical location from which the link originates, through:

  • server IP address;
  • the language code of the TLD domain extension;
  • the language present in the content;
  • The presence of maps or addresses inserted within the pages of the site.

12) Type of relationship between resource page and destination

By detecting an unnatural relationship between the two pages, consequently artificial, Google subtracts value from the link.

13) Links from penalized sites and spam sites

A web page that has been penalized by the search engine or classified as spam does not pass on value to the destination pages for this reason it is suggested to try to eliminate this type of link even if it is not always possible .

How to tell if your links are bad or good?

There are specially created software that indicates if the link on your page has a positive response or not. One of them is HubSpot.

In conclusion, the presence of backlinks is very important, but as mentioned above it is only part of a long list of operations that must be done to optimize your site and reach the position of your dreams within the Google SERP. Do you want to optimize your website? find out what other  features your website should have to attract visits and generate leads.